Page 37 - Options Booklet - March 2022

Option Subject – Cambridge National - Creative iMedia

Course Overview

The Cambridge Nationals in Creative iMedia will equip learners with a range of creative media
skills and provide opportunities to develop, in context, desirable, transferable skills such as
research, planning, and review, working with others and communicating creative concepts
effectively. Through the use of these skills, learners will ultimately be creating fit-for-purpose
creative media products. You will understand and apply the fundamental principles and
concepts of digital media (Video games, online publishing e.g., websites or online documents,
books etc; interactive media e.g., online programs or travel guides). Including factors that
influence product design, use of media codes and conventions, pre-production planning
techniques, legal issues and creation/publishing/distribution considerations. We will develop
learning and practical skills that can be applied to real-life contexts and work situations. You will
think creatively, innovatively, analytically, logically and critically. We will develop independence
and confidence in using skills that would be relevant to the media industry and more widely.
Design, plan, create and review digital media products which are fit for purpose meeting both
client and target audience requirements.

This course can guide many students in careers such as:

The knowledge and skills you develop will help you to progress onto further study in the media
industry. This may be other vocational qualifications including the Level 2 or Level 3 OCR
Cambridge Technicals in Digital Media and/or Information Technology; the T Level Qualification in
Digital Production Design and Development or Media, Broadcast and Production; or the Media
and Broadcast Assistant Pathway Apprenticeship. The qualification also helps to develop other
transferable skills including creative thinking, digital presentation, planning and problem solving
that will be valuable in other life and work situations. It can lead to careers in graphic design,
game production, web design, project management and more.

Specification: OCR Cambridge National Creative iMedia - J834

Course Code: 603/7090/7
Exams/Units Percentage of Comprising of Completed
course
R093 – Creative 40% 1. The Media industry Summer of
iMedia in the Year 11
Media Industry • Jobs (animator, director), products
(film, special effects, E-books)

2. Factors influencing product design

• Purpose, style, content, client